Mid-Year Metrics That Matter: How to Check the Financial Health of Your Business in June
We’re halfway through the year—and for many eCommerce and SaaS founders, this is when things start to speed up.
Summer can mean slower sales, shifting team schedules, or prep for a big Q4 push. But before you dive into what’s next, June is the perfect time to pause and ask:
Is my business actually on track?
That question can’t be answered by gut instinct alone. You need metrics—real, meaningful, decision-ready numbers.
Here’s what to review during your mid-year financial check-in.
1. Revenue Is Not the Whole Story
Yes, revenue matters. But high sales or subscriptions don’t guarantee profitability. Your growth should be sustainable—not just exciting.
Instead, zoom out and ask:
How has revenue changed month-over-month?
What’s driving those changes—organic growth, paid traffic, seasonal bumps?
Look for trends, not just spikes.
2. Profitability by Product or Customer
For eCommerce:
Are certain SKUs eating your margins?
Do shipping costs or ad spend make some products unprofitable?
For SaaS:
Are certain clients or plans taking more support hours than they’re worth?
Is your freemium model converting fast enough?
If you don’t know your gross profit margin or contribution margin, this is the time to dig in.
3. Burn Rate & Cash Runway
This one’s critical for both industries—especially if you’re planning to hire, invest in ads, or scale.
How long can you operate at your current spend level without new revenue?
What would change if a major client or sales channel paused?
A rolling 3–6 month cash flow forecast will help you move from reactive to proactive.
4. Inventory Turnover & COGS Clarity (for eComm)
Inventory can be your biggest asset—or your biggest liability.
Use June to:
Reconcile inventory movement
Review your COGS accuracy
Make a plan for slow-moving items
And if you’re relying on spreadsheets alone to track this, it may be time to upgrade your system.
5. Budget vs. Actuals
This report isn’t just for big corporations—it’s one of the simplest ways to spot:
Overspending
Underutilized tools or contractors
Opportunity areas for reinvestment
If you don’t have a budget yet, mid-year is the perfect time to build a simple one and finish strong.
Get Support You Can Trust
Clean, accurate books are the foundation. But insights are what really move the needle.
At Creating Clarity Accounting, we help eCommerce and SaaS founders stop guessing and start making decisions with confidence.
If your current financial reports don’t help you understand what’s working and what’s not—we can change that.
Book a free Mid-Year Financial Check-In
Let’s take a look under the hood and make sure you’re set up to finish the year stronger than you started.
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